STRAW IS THE NEW GOLD
RED IS THE NEW BLACK
TRADITION IS SEXY
About Kanva
KANVA is a folk fashion brand that explores the Belarusian cultural code and makes tradition sexy.
Blending ancient traditions with modern aesthetics, KANVA transforms symbols of folk art into bold, wearable statements. Each piece is a tribute to craftsmanship, storytelling, and cultural pride.
about THE FOUNDER
Nasta Vasiuchenka is a professional costume designer, graduate of the Belarusian Academy of Arts.
She founded KANVA in Minsk in 2018. The name "KANVA" holds a double meaning: it refers to the embroidery canvas, a base for creating intricate patterns, and symbolizes a foundation - something to build upon.
Since the autumn of 2022, Nasta has been developing KANVA in Warsaw, bringing Belarusian heritage to the global stage.